Strategic financial leadership for growing businesses

PHG Advisory provides fractional CFO services for small businesses that need stronger financial visibility, better cash flow planning, and more strategic decision-making support. We help business owners understand their numbers, plan for growth, and make more confident financial decisions without the cost of hiring a full-time CFO.

Fractional CFO Services for Small Businesses

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Testimonials

“We have dealt with 2 fractional CFOs and 4 bookkeepers before we found PHG. PHG came in and did what others couldn’t. We actually know our numbers and have infrastructure in place to make sure our numbers are accurate.”

Sam Allsop

Neil Roofing

“PHG has been incredible to work with. Their team is patient, informative, knowledgeable, and easy to work with. PHG has helped us gain a clearer view of our financials and provided valuable guidance as we approach a potential sale. I would highly recommend working with PHG.”

Joey Bryant

SWORD Roofing

“We have been using PHG for over two years now. Their level of sophistication with accounting and KPI’s is something I haven’t seen in my 38 years of business. Their ability to export data and dice it has been invaluable to our team. We highly recommend their services.”

Dale DesJardins

Absolute Aluminum

“PHG has helped us understand our own numbers in a way we hadn’t been able to before. They have enhanced our bookkeeping, expanded our reporting capabilities, and even assessed our marketing strategies. The PHG team is incredibly knowledgeable across many fields, and has been responsive, accessible, and highly effective as a partner. Working with PHG has been a great experience  one that we would definitely recommend!”

Megan DuVarney

Grey Gold Concrete

“PHG has transformed our bookkeeping by turning it into a tool used to monitor and steer the business. Instead of only using Quickbooks for tax filing, we now have the visibility and confidence in the numbers to uncover new opportunities and best position Amped for future growth. Outside of visibility and insightful financial reviews, PHG has assisted with the developing the compensation structure of our sales team, budget development, quoting best practices etc.. They have been great partners.”

Trey Flake

Amped Security

“PHG has completely transformed the financial side of our roofing company in Florida. With multiple locations, we struggled with our finances until we started working with them. Their fractional CFO services have been incredibly valuable, offering strategic insights and financial leadership without the need for a full-time CFO.”

Ryan McPherson

Quality Roofing

“PHG cleaned up my books and took over the day to day bookkeeping / financial management, so I could focus on running the business. Their support provided more visibility into the financial performance of my business than I have had in years. They are a key part of my business and always available to help.”

Donald Young

Central Florida Garage

“I engaged PHG’s Fractional CFO group to organize my financials and data in preparation for a potential sale. Their team expertly positioned my business to maximize its value. When the time was right, PHG’s Buyside M&A Team connected me with an excellent partner and secured a fantastic deal, saving me from paying a sell-side broker fee. PHG provided guidance and support from start to finish, and I would strongly recommend that any strategic-minded business owner consider speaking with them.”

Chad Hale

Hale’s Roofing

Meet Our CFOs & Bookkeeping Professionals

Logan Marita

Alan Donovan

Shane McCormick

Eric Suh

Tracy Jones

Colton Townes

Jay Homan

Righley Medders

Professional reviewing financial charts and performance reports on a laptop computer

Signs Your Small Business Needs CFO Support

Many business owners reach a point where the company is growing, but the financial picture is not clear enough to guide decisions.

Common signs it may be time for fractional CFO support:

    • Revenue is growing, but cash still feels tight
    • Reports are hard to understand or act on
    • Profitability is unclear
    • Hiring or expansion decisions feel risky
    • Forecasting and budgeting are inconsistent
    • Financial decisions feel reactive instead of planned

Strategic CFO Support for Small Businesses

PHG Advisory provides part-time CFO support to help small business owners understand what is happening financially, what needs attention, and which decisions will move the business forward.

We help turn financial information into practical insight around cash flow, profitability, forecasting, margins, and growth planning.

Instead of only looking backward at reports, we help owners plan ahead, improve performance, and make smarter decisions with more confidence.

Business professionals reviewing financial reports and charts during a budgeting meeting

What Makes Us Different

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No Lock-In Periods

Cancel anytime. We earn your trust month after month.

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Flat Monthly Pricing

No hourly billing. No hidden fees. Predictable costs from day one.

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Fast Response Times

You’ll always hear back within 24 hours. Guaranteed.

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Timely Financials

Books are closed by the 15th of every month. No delays.

Senior-Level Strategy

Our team brings Big Firm and private equity experience without the full-time cost. 

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Exit-Ready Books

When the time comes to sell, bring in partners, or raise capital, your books will be ready. 

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What We Offer

Scope of Work Fractional CFO
Monthly Reporting Package ✓
Strategic Financial Planning & Insights ✓
Key Performance Indicator Tracking ✓
Budget & Forecasting ✓
Bi-weekly Update Calls ✓
Capital Allocation Decisions ✓
Operational Cost-Savings ✓
What-If Scenario Analysis ✓
Transition / Succession Planning ✓
Sale Preparation & Valuation ✓
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Our Process

Discovery Call

We start with a brief discovery call to understand your business, goals, and financial challenges.

Financial Health Assessment

We complete your Financial Health Assessment and walk you through the results, providing a clear, actionable roadmap with personalized recommendations.

Engagemet Agreement

If we're a good fit, we'll send an engagement agreement outlining the scope, services, and next steps.

Kickoff Meeting

Together, we'll align on priorities, timelines, and communication to ensure a successful partnership.

Ongoing Advisory

We become an extension of your team, providing strategic financial guidance and proactive insights to help your business grow.

Get a Clear Picture of Your Financial Health

Before any engagement, we begin with a Financial Health Assessment (FHA) to show you where your finances stand and identify areas for improvement. We review your accounting systems, reporting accuracy, cash flow, profitability, and potential risks to provide clear, actionable insights you can use right away, helping you make confident and informed decisions.

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Industries We Serve

We work with businesses across a range of industries. The examples below reflect some of the clients we commonly serve.

General Contractors

Restoration Companies

Electrical Contractors

HVAC Contractors

Roofing Contractors

Plumbing Contractors

Pest Control Companies

Foundation Repair

Excavation Contractors

Landscaping Companies

Fence Contractors

Insulation Contractors

Law Firms

Medical Spas

Dental Practices

Youth Sports Organizations

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Case Studies

How We Helped a $15M Business Improve Margins Through Compensation Redesign

Service​ :  Fractional CFO

The Challenge

The business was selling too many lower-margin jobs, limiting overall profitability and putting pressure on performance.

What We Did

We restructured the commission plan so higher gross profit jobs earned higher payouts, while also reducing base salaries to create stronger performance incentives.

The Outcome

Gross profit increased by 5%, and jobs sold below 35% gross profit decreased by 30%.

Key Takeaway

A well-designed commission structure can drive better sales decisions and stronger financial results

How We Helped a $30M Business Protect Profitability During a Down Year

Service : Fractional CFO

The Challenge

The company entered 2025 expecting 25% revenue growth, but instead experienced a 15% decline, creating an urgent need to reduce costs and protect profitability.

What We Did

We compared the company’s financials to industry benchmarks and built a bottoms-up budget to identify cost-saving opportunities. This revealed more than $1M in redundancies that could be eliminated, along with another $500K in fixed costs that could be shifted to subcontractors as variable costs.

The Outcome

The company remained profitable despite a down year and was better positioned to respond quickly when growth returns.

Key Takeaway

A disciplined cost structure helps businesses stay profitable during downturns while preserving flexibility for future growth.

How We Helped a $35M Business Reduce Payment Processing Costs

Service : Fractional CFO

The Challenge

The company was processing more than 1,500 annual credit card payments, resulting in significant transaction fees that reduced overall profitability.

What We Did

We negotiated with the vendor to reduce credit card processing fees and lower the company’s annual payment-related costs.

The Outcome

The business realized nearly $100K in annualized fee savings.

Key Takeaway

Even small improvements in vendor terms can create meaningful savings at scale.

How We Helped Increase a Home Services Company's Acquisition Offer from $4M to $7M in Five Months

Service : CFO & Bookkeeping

The Challenge

The company received a $4 million acquisition offer, but incomplete financial reporting limited buyer confidence. Rather than move forward, both parties agreed to revisit the opportunity after the business strengthened its financials.

What We Did

Following the pause in negotiations, the company engaged PHG's CFO & Bookkeeping team to improve its financial reporting, clean up the books, and provide a clearer picture of business performance. Over the next five months, we prepared the company for buyer due diligence with accurate, reliable financials.

The Outcome

With stronger financial reporting and greater buyer confidence, the company returned to the negotiating table five months later, increasing its acquisition offer from $4 million to $7 million.

Key Takeaway

Accurate financial reporting and CFO oversight can strengthen buyer confidence, improve negotiating leverage, and maximize business value during a sale.

FAQs

Build a Stronger Business with a Finance Partner You Can Trust

PHG Advisory helps small businesses strengthen financial operations through reliable bookkeeping, strategic reporting, and ongoing fractional CFO support designed to improve decision-making and support long-term growth without the cost of a full-time hire.

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