Fractional CFO & Bookkeeping Services for Dental Practices

Clearer reporting and stronger financial oversight for dental practices.

PHG Advisory provides fractional CFO and bookkeeping support for dental practices that need accurate financials and more reliable reporting. We help practice owners gain a clearer understanding of performance and make more informed financial decisions.

Schedule a Call

Case Studies

How We Helped a $15M Business Improve Margins Through Compensation Redesign

Service​ :  Fractional CFO

The Challenge

The business was selling too many lower-margin jobs, limiting overall profitability and putting pressure on performance.

What We Did

We restructured the commission plan so higher gross profit jobs earned higher payouts, while also reducing base salaries to create stronger performance incentives.

The Outcome

Gross profit increased by 5%, and jobs sold below 35% gross profit decreased by 30%.

Key Takeaway

A well-designed commission structure can drive better sales decisions and stronger financial results

How We Helped a $30M Business Protect Profitability During a Down Year

Service : Fractional CFO

The Challenge

The company entered 2025 expecting 25% revenue growth, but instead experienced a 15% decline, creating an urgent need to reduce costs and protect profitability.

What We Did

We compared the company’s financials to industry benchmarks and built a bottoms-up budget to identify cost-saving opportunities. This revealed more than $1M in redundancies that could be eliminated, along with another $500K in fixed costs that could be shifted to subcontractors as variable costs.

The Outcome

The company remained profitable despite a down year and was better positioned to respond quickly when growth returns.

Key Takeaway

A disciplined cost structure helps businesses stay profitable during downturns while preserving flexibility for future growth.

How We Helped a $35M Business Reduce Payment Processing Costs

Service : Fractional CFO

The Challenge

The company was processing more than 1,500 annual credit card payments, resulting in significant transaction fees that reduced overall profitability.

What We Did

We negotiated with the vendor to reduce credit card processing fees and lower the company’s annual payment-related costs.

The Outcome

The business realized nearly $100K in annualized fee savings.

Key Takeaway

Even small improvements in vendor terms can create meaningful savings at scale.

How We Helped a $10M+ Business Build a Stronger Financial Foundation

Service : Bookkeeping

The Challenge

The company had not filed taxes in three years, was still operating on a cash basis, and lacked reliable financial visibility to support better decision-making.

What We Did

We cleaned up the financials, transitioned the business from cash to accrual accounting, and began reviewing job costing data to identify gross profit opportunities tied to errors in the estimating template.

The Outcome

The company established a more accurate financial foundation, improved visibility into job performance, and uncovered opportunities to strengthen gross profit.

Key Takeaway

Clean financials and accurate job costing give businesses the insight they need to improve profitability and plan with confidence.

How We Helped a $25M+ Business Rebuild Financial Clarity After a Failed Acquisition

Service : Bookkeeping

The Challenge

The company believed it was generating $11M in EBITDA during an acquisition process, but the true figure was closer to $6M. When that gap came to light, an $80M acquisition offer fell through. The business needed a deeper financial cleanup to understand performance and recover lost value.

What We Did

We led a multi-year financial cleanup that uncovered more than $1M in cost-reduction opportunities, identified misbilling from material vendors, and found received checks that had not been cashed.

The Outcome

The company gained a more accurate view of financial performance, uncovered meaningful cash and cost savings, and created a stronger foundation for future growth or transaction readiness.

Key Takeaway

Clean, accurate financials are critical to protecting business value and avoiding costly surprises during a transaction.

How We Helped a Business Correct Financials That Showed a False Loss

Service : Bookkeeping

The Challenge

A multi-location HVAC contractor believed it was heading toward bankruptcy after its financials appeared to show negative $1 million in EBITDA, despite recently winning and starting several large jobs. The books were not accurately reflecting business performance.

What We Did

We performed a deep review of the financials and found the company was actually generating closer to $2.1 million in EBITDA. We identified that several large material prepayments had been recorded before the related revenue was recognized, distorting profitability. From there, we led a multi-year cleanup to transition the business to full accrual accounting, supported by a monthly over/under billed adjustment process.

The Outcome

The company gained a far more accurate view of financial performance and discovered the business was much healthier than it appeared. With cleaner reporting and a stronger accounting foundation, leadership could make decisions based on reality rather than misleading financials.

Key Takeaway

In project-based businesses, inaccurate revenue recognition can make a profitable company look distressed. Clean accrual-based reporting creates the clarity needed to manage confidently and plan for growth.

Meet Our CFOs & Bookkeeping Professionals

Logan Marita

Joey Ickes​

Alan Donovan

Shane McCormick

Eric Suh

Tracy Jones

Colton Townes

Professional reviewing financial charts and performance reports on a laptop computer

Financial Support Built for Dental Practices

We work with a range of dental practices, from solo offices and small practices to multi-dentist practices and growing dental groups. This includes general dentistry practices, specialty providers, and other dental businesses that need more reliable bookkeeping, clearer reporting, and a better understanding of how the practice is performing financially.

Why Dental Practices Choose Us

unlock icon

No Lock-In Periods

Cancel anytime. We earn your trust month after month.

Money icon

Flat Monthly Pricing

No hourly billing. No hidden fees. Predictable costs from day one.

clock Icon

Fast Response Times

You’ll always hear back within 24 hours. Guaranteed.

calendar icon

Timely Financials

Books are closed by the 15th of every month. No delays.

Senior-Level Strategy

Our team brings Big Firm and private equity experience without the full-time cost. 

document

Exit-Ready Books

When the time comes to sell, bring in partners, or raise capital, your books will be ready. 

Schedule a Call

Financial Challenges We Help Dental Practices Solve

We help dental practices keep their books organized, improve reporting visibility, and make more confident decisions as the practice grows.

Common Challenges We Help Solve:

  • Books that are behind, disorganized, or hard to trust
  • Delayed or inconsistent month-end closes
  • Limited visibility into cash flow
  • Unclear reporting around practice performance
  • Difficulty tracking overall practice profitability
  • Backlogs in AP, AR, payroll, or reconciliations
  • Financials not detailed enough for hiring or expansion decisions
  • Reporting processes that need to improve as the practice grows
Team reviewing financial charts and business reports during a meeting

What We Offer

Bookkeeping & Fractional CFO Services – Scope of Work
Scope of WorkBookkeeping + Fractional CFO
Historical Quickbooks Cleanup✓
Industry Specific Chart of Accounts✓
Accrual Accounting Implementation✓
Transaction Processing (AP / AR / Payroll / Bill Entry)✓
Account Reconciliations✓
Month End Close Management✓
Basic Financial Statements✓
Coordinate with CPA for Tax Prep✓
Monthly Reporting Package✓
Strategic Financial Planning & Insights✓
Key Performance Indicator Tracking✓
Budget & Forecasting✓
Bi-weekly Update Calls✓
Capital Allocation Decisions✓
Operational Cost-Savings✓
What-If Scenario Analysis✓
Transition / Succession Planning✓
Sale Preparation & Valuation✓
Schedule a Call

Our Process

Discovery Call

Let’s get to know your business, your challenges, and how we can help.

Grant Access to Books

We securely connect to your financial systems with read-only access so we can complete your Financial Health Assessment.

FHA Call

We walk through your Financial Health Assessment together and highlight key insights.

Send FHA Deck

You receive a clear, actionable breakdown of your financial position and opportunities.

Send LOI

We send a Letter of Intent outlining the scope, services, and next steps.

Internal Kickoff

Our team aligns behind the scenes to prepare for a seamless onboarding.

Partnership Kickoff

We meet with you to align goals, timelines, and expectations for success.

Finalize Project Plan

Together, we lock in a clear, customized roadmap tailored to your business needs.

Start Implementation

We roll up our sleeves and get to work optimizing your finances from day one.

Get a Clear Picture of Your Practice's Financial Health

Before any engagement, we begin with a Financial Health Assessment to review the quality of your books, the accuracy of your reporting, your cash flow visibility, and the strength of your current financial processes. From there, we identify gaps, clean up weak spots, and outline practical next steps to help your dental practice operate with more reliable financial information.

Learn More

FAQs

Build a Stronger Business with a Finance Partner You Can Trust

PHG provides dental practices with clean books, reliable reporting, and senior-level financial insight to support growth and strengthen financial decision-making without the cost of a full-time hire.

Schedule a Call