PHG Advisory provides outsourced bookkeeping services for startups that need reliable financial records, accurate reporting, and scalable financial processes. We help founders maintain clean books, improve financial visibility, and build the accounting foundation needed to support growth, fundraising, and investor confidence.
Bookkeeping Services for Startups
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Testimonials
“We have dealt with 2 fractional CFOs and 4 bookkeepers before we found PHG. PHG came in and did what others couldn’t. We actually know our numbers and have infrastructure in place to make sure our numbers are accurate.”
Sam Allsop
Neil Roofing
“PHG has been incredible to work with. Their team is patient, informative, knowledgeable, and easy to work with. PHG has helped us gain a clearer view of our financials and provided valuable guidance as we approach a potential sale. I would highly recommend working with PHG.”
Joey Bryant
SWORD Roofing
“We have been using PHG for over two years now. Their level of sophistication with accounting and KPI’s is something I haven’t seen in my 38 years of business. Their ability to export data and dice it has been invaluable to our team. We highly recommend their services.”
Dale DesJardins
Absolute Aluminum
“PHG has helped us understand our own numbers in a way we hadn’t been able to before. They have enhanced our bookkeeping, expanded our reporting capabilities, and even assessed our marketing strategies. The PHG team is incredibly knowledgeable across many fields, and has been responsive, accessible, and highly effective as a partner. Working with PHG has been a great experience one that we would definitely recommend!”
Megan DuVarney
Grey Gold Concrete
“PHG has transformed our bookkeeping by turning it into a tool used to monitor and steer the business. Instead of only using Quickbooks for tax filing, we now have the visibility and confidence in the numbers to uncover new opportunities and best position Amped for future growth. Outside of visibility and insightful financial reviews, PHG has assisted with the developing the compensation structure of our sales team, budget development, quoting best practices etc.. They have been great partners.”
Trey Flake
Amped Security
“PHG has completely transformed the financial side of our roofing company in Florida. With multiple locations, we struggled with our finances until we started working with them. Their fractional CFO services have been incredibly valuable, offering strategic insights and financial leadership without the need for a full-time CFO.”
Ryan McPherson
Quality Roofing
“PHG cleaned up my books and took over the day to day bookkeeping / financial management, so I could focus on running the business. Their support provided more visibility into the financial performance of my business than I have had in years. They are a key part of my business and always available to help.”
Donald Young
Central Florida Garage
“I engaged PHG’s Fractional CFO group to organize my financials and data in preparation for a potential sale. Their team expertly positioned my business to maximize its value. When the time was right, PHG’s Buyside M&A Team connected me with an excellent partner and secured a fantastic deal, saving me from paying a sell-side broker fee. PHG provided guidance and support from start to finish, and I would strongly recommend that any strategic-minded business owner consider speaking with them.”
Chad Hale
Hale’s Roofing
Meet Our CFOs & Bookkeeping Professionals
Logan Marita
Alan Donovan
Shane McCormick
Eric Suh
Tracy Jones
Colton Townes
Jay Homan
Righley Medders
When Startups Need Bookkeeping Support
Many startups begin with basic bookkeeping processes that become increasingly difficult to manage as transactions grow, funding is raised, and reporting requirements become more demanding
Common signs it may be time for outsourced bookkeeping support:
- Financial records are spread across multiple systems or spreadsheets
- Monthly reporting is inconsistent or delayed
- Bank and credit card accounts are not reconciled regularly
- Investor reporting requires significant manual effort
- Expense tracking lacks consistency or visibility
- Historical books contain inaccuracies or missing transactions
- Founders are spending too much time managing bookkeeping internally
- Financial data is not reliable enough for forecasting or fundraising
Reliable Bookkeeping Support for Growing Startups
PHG Advisory helps startups maintain accurate, organized financial records that support better reporting, cleaner operations, and more informed decision-making.
We manage the bookkeeping process month after month, including reconciliations, transaction categorization, reporting maintenance, financial cleanup projects, and month-end close management.
With dependable bookkeeping and timely reporting, founders gain better visibility into company performance, cash position, operating expenses, and the financial metrics that matter most to investors and stakeholders.
What Makes Us Different
No Lock-In Periods
Cancel anytime. We earn your trust month after month.
Flat Monthly Pricing
No hourly billing. No hidden fees. Predictable costs from day one.
Fast Response Times
You’ll always hear back within 24 hours. Guaranteed.
Timely Financials
Books are closed by the 15th of every month. No delays.
Senior-Level Strategy
Our team brings Big Firm and private equity experience without the full-time cost.
Exit-Ready Books
When the time comes to sell, bring in partners, or raise capital, your books will be ready.
What We Offer
| Scope of Work | Fractional CFO |
|---|---|
| Monthly Reporting Package | ✓ |
| Strategic Financial Planning & Insights | ✓ |
| Key Performance Indicator Tracking | ✓ |
| Budget & Forecasting | ✓ |
| Bi-weekly Update Calls | ✓ |
| Capital Allocation Decisions | ✓ |
| Operational Cost-Savings | ✓ |
| What-If Scenario Analysis | ✓ |
| Transition / Succession Planning | ✓ |
| Sale Preparation & Valuation | ✓ |
Our Process
Discovery Call
We start with a brief discovery call to understand your business, goals, and financial challenges.
Financial Health Assessment
We complete your Financial Health Assessment and walk you through the results, providing a clear, actionable roadmap with personalized recommendations.
Engagemet Agreement
If we're a good fit, we'll send an engagement agreement outlining the scope, services, and next steps.
Kickoff Meeting
Together, we'll align on priorities, timelines, and communication to ensure a successful partnership.
Ongoing Advisory
We become an extension of your team, providing ongoing bookkeeping support and proactive insights to help your business grow.
Gain Visibility Into Your Startup's Financial Position
Before any engagement, we begin with a Financial Health Assessment (FHA) to show you where your finances stand and identify areas for improvement. We review your accounting systems, reporting accuracy, cash flow, profitability, and potential risks to provide clear, actionable insights you can use right away, helping you make confident and informed decisions.
Industries We Serve
We work with businesses across a range of industries. The examples below reflect some of the clients we commonly serve.
Case Studies
How We Helped a $10M+ Business Build a Stronger Financial Foundation
Service : Bookkeeping
The Challenge
The company had not filed taxes in three years, was still operating on a cash basis, and lacked reliable financial visibility to support better decision-making.
What We Did
We cleaned up the financials, transitioned the business from cash to accrual accounting, and began reviewing job costing data to identify gross profit opportunities tied to errors in the estimating template.
The Outcome
The company established a more accurate financial foundation, improved visibility into job performance, and uncovered opportunities to strengthen gross profit.
Key Takeaway
Clean financials and accurate job costing give businesses the insight they need to improve profitability and plan with confidence.
How We Helped a $25M+ Business Rebuild Financial Clarity After a Failed Acquisition
Service : Bookkeeping
The Challenge
The company believed it was generating $11M in EBITDA during an acquisition process, but the true figure was closer to $6M. When that gap came to light, an $80M acquisition offer fell through. The business needed a deeper financial cleanup to understand performance and recover lost value.
What We Did
We led a multi-year financial cleanup that uncovered more than $1M in cost-reduction opportunities, identified misbilling from material vendors, and found received checks that had not been cashed.
The Outcome
The company gained a more accurate view of financial performance, uncovered meaningful cash and cost savings, and created a stronger foundation for future growth or transaction readiness.
Key Takeaway
Clean, accurate financials are critical to protecting business value and avoiding costly surprises during a transaction.
How We Helped a Business Correct Financials That Showed a False Loss
Service : Bookkeeping
The Challenge
A multi-location HVAC contractor believed it was heading toward bankruptcy after its financials appeared to show negative $1 million in EBITDA, despite recently winning and starting several large jobs. The books were not accurately reflecting business performance.
What We Did
We performed a deep review of the financials and found the company was actually generating closer to $2.1 million in EBITDA. We identified that several large material prepayments had been recorded before the related revenue was recognized, distorting profitability. From there, we led a multi-year cleanup to transition the business to full accrual accounting, supported by a monthly over/under billed adjustment process.
The Outcome
The company gained a far more accurate view of financial performance and discovered the business was much healthier than it appeared. With cleaner reporting and a stronger accounting foundation, leadership could make decisions based on reality rather than misleading financials.
Key Takeaway
In project-based businesses, inaccurate revenue recognition can make a profitable company look distressed. Clean accrual-based reporting creates the clarity needed to manage confidently and plan for growth.
How We Helped Increase a Home Services Company's Acquisition Offer from $4M to $7M in Five Months
Service : CFO & Bookkeeping
The Challenge
The company received a $4 million acquisition offer, but incomplete financial reporting limited buyer confidence. Rather than move forward, both parties agreed to revisit the opportunity after the business strengthened its financials.
What We Did
Following the pause in negotiations, the company engaged PHG's CFO & Bookkeeping team to improve its financial reporting, clean up the books, and provide a clearer picture of business performance. Over the next five months, we prepared the company for buyer due diligence with accurate, reliable financials.
The Outcome
With stronger financial reporting and greater buyer confidence, the company returned to the negotiating table five months later, increasing its acquisition offer from $4 million to $7 million.
Key Takeaway
Accurate financial reporting and CFO oversight can strengthen buyer confidence, improve negotiating leverage, and maximize business value during a sale.
FAQs
What are outsourced bookkeeping services for startups?
Outsourced bookkeeping services help startups maintain accurate financial records without building an internal accounting department. PHG Advisory manages transaction categorization, reconciliations, month-end close, financial reporting, and ongoing bookkeeping support to keep financial data accurate and current.
Do you work with startups nationwide?
Yes. We provide remote bookkeeping support to startups throughout the United States, with consistent communication, reporting, and ongoing financial support.
What accounting software do you work with?
We primarily work with QuickBooks Online. During onboarding, we review your current accounting setup and recommend improvements that support future growth and reporting needs.
Can you clean up messy or overdue startup books?
Yes. Many startups come to us with books that are behind, inaccurate, or not structured properly. We help clean up historical issues, reconcile accounts, organize financial data, and establish a reliable bookkeeping process moving forward.
What is month-end close, and do you handle it?
Yes. Month-end close is the process of reviewing transactions, reconciling accounts, recording adjustments, and finalizing financial reports each month. We manage this process to help ensure accurate and timely financial reporting.
Can you support investor reporting?
Yes. Accurate bookkeeping is the foundation of reliable investor reporting. We help ensure financial information is organized, consistent, and available to support investor updates, board meetings, fundraising efforts, and financial analysis.
Can you work with our CPA or tax advisor?
Absolutely. We regularly coordinate with startup tax professionals, CPAs, and finance teams to help ensure financial records and reporting are organized for tax filings and compliance requirements.
What stage startups do you typically work with?
We typically work with early-stage, venture-backed, and growth-stage startups that need accurate books, stronger reporting processes, and scalable financial systems to support growth and fundraising activities.
How do fees and pricing work?
We offer flat monthly pricing with no hourly billing, hidden fees, or long-term contracts. You’ll know your cost upfront, and services are provided on a month-to-month basis.
Build Financial Infrastructure That Scales
PHG Advisory helps startups maintain accurate books, reliable reporting, and organized financial systems through outsourced bookkeeping support designed to improve visibility, support fundraising, and create a stronger financial foundation for growth without building an internal accounting team