Fractional CFO Services
Strategic financial leadership for growing businesses
PHG Advisory helps founder-led and family-run businesses make better financial decisions with hands-on fractional CFO support. From planning and cash flow management to performance tracking, we help you build a stronger, healthier business.
Schedule a Call
Testimonials
“We have dealt with 2 fractional CFOs and 4 bookkeepers before we found PHG. PHG came in and did what others couldn’t. We actually know our numbers and have infrastructure in place to make sure our numbers are accurate.”
Sam Allsop
Neil Roofing
“PHG has been incredible to work with. Their team is patient, informative, knowledgeable, and easy to work with. PHG has helped us gain a clearer view of our financials and provided valuable guidance as we approach a potential sale. I would highly recommend working with PHG.”
Joey Bryant
SWORD Roofing
“PHG has helped us understand our own numbers in a way we hadn’t been able to before. They have enhanced our bookkeeping, expanded our reporting capabilities, and even assessed our marketing strategies. The PHG team is incredibly knowledgeable across many fields, and has been responsive, accessible, and highly effective as a partner. Working with PHG has been a great experience one that we would definitely recommend!”
Megan DuVarney
Grey Gold Concrete
“PHG has transformed our bookkeeping by turning it into a tool used to monitor and steer the business. Instead of only using Quickbooks for tax filing, we now have the visibility and confidence in the numbers to uncover new opportunities and best position Amped for future growth. Outside of visibility and insightful financial reviews, PHG has assisted with the developing the compensation structure of our sales team, budget development, quoting best practices etc.. They have been great partners.”
Trey Flake
Amped Security
“PHG has completely transformed the financial side of our roofing company in Florida. With multiple locations, we struggled with our finances until we started working with them. Their fractional CFO services have been incredibly valuable, offering strategic insights and financial leadership without the need for a full-time CFO.”
Ryan McPherson
Quality Roofing
“PHG cleaned up my books and took over the day to day bookkeeping / financial management, so I could focus on running the business. Their support provided more visibility into the financial performance of my business than I have had in years. They are a key part of my business and always available to help.”
Donald Young
Central Florida Garage
“I engaged PHG’s Fractional CFO group to organize my financials and data in preparation for a potential sale. Their team expertly positioned my business to maximize its value. When the time was right, PHG’s Buyside M&A Team connected me with an excellent partner and secured a fantastic deal, saving me from paying a sell-side broker fee. PHG provided guidance and support from start to finish, and I would strongly recommend that any strategic-minded business owner consider speaking with them.”
Chad Hale
Hale’s Roofing
Meet Our CFOs
Logan Marita
Joey Ickes
Alan Donovan
Shane McCormick
Eric Suh
Who We Work With
You’ve outgrown basic bookkeeping, but don’t yet need (or want to hire) a full-time CFO. We support:
Business owners making key growth or hiring decisions
- Companies needing more accurate forecasting and budgeting
- Founders looking for financial visibility and KPI tracking
- Teams without an internal CFO or strategic finance lead
- Operators preparing for financing, expansion, or succession
- Businesses frustrated by unclear financial performance
What We Offer
| Scope of Work | Fractional CFO |
|---|---|
| Monthly Reporting Package | ✓ |
| Strategic Financial Planning & Insights | ✓ |
| Key Performance Indicator Tracking | ✓ |
| Budget & Forecasting | ✓ |
| Bi-weekly Update Calls | ✓ |
| Capital Allocation Decisions | ✓ |
| Operational Cost-Savings | ✓ |
| What-If Scenario Analysis | ✓ |
| Transition / Succession Planning | ✓ |
| Sale Preparation & Valuation | ✓ |
What Makes Us Different
No Lock-In Periods
Cancel anytime. We earn your trust month after month.
Flat Monthly Pricing
No hourly billing. No hidden fees. Predictable costs from day one.
Fast Response Times
You’ll always hear back within 24 hours. Guaranteed.
Timely Financials
Books are closed by the 15th of every month. No delays.
Senior-Level Strategy
Our team brings Big Firm and private equity experience without the full-time cost.
Exit-Ready Books
When the time comes to sell, bring in partners, or raise capital, your books will be ready.
Our Process
Discovery Call
Let’s get to know your business, your challenges, and how we can help.
Grant Access to Books
We securely connect to your financial systems with read-only access so we can complete your Financial Health Assessment.
FHA Call
We walk through your Financial Health Assessment together and highlight key insights.
Send FHA Deck
You receive a clear, actionable breakdown of your financial position and opportunities.
Send LOI
We send a Letter of Intent outlining the scope, services, and next steps.
Internal Kickoff
Our team aligns behind the scenes to prepare for a seamless onboarding.
Partnership Kickoff
We meet with you to align goals, timelines, and expectations for success.
Finalize Project Plan
Together, we lock in a clear, customized roadmap tailored to your business needs.
Start Implementation
We roll up our sleeves and get to work optimizing your finances from day one.
Get a Clear Picture of Your Financial Health
Before any engagement, we begin with a Financial Health Assessment (FHA) to show you where your finances stand and identify areas for improvement. We review your accounting systems, reporting accuracy, cash flow, profitability, and potential risks, and with read-only access to your books, we provide clear, actionable insights you can use right away. It’s like a financial physical for your business, designed to help you make confident and informed decisions.
Industries We Serve
We work with businesses across a range of industries. The examples below reflect some of the clients we commonly serve.
Construction Companies
Restoration Companies
Electrical Contractors
HVAC Contractors
Roofing Contractors
Plumbing Contractors
Pest Control Companies
Foundation Repair
Law Firms
Medical Spas
Dental Practices
Youth Sports Organizations
Case Studies
FAQs
What exactly is a Fractional CFO?
Do you offer fractional CFO services nationwide?
How is this different from hiring a Controller or Accountant?
How involved will your CFO team be in our business?
Can I use your CFO services without switching my bookkeeper?
What size or type of businesses do you work with?
How do fees and pricing work?
Build a Stronger Business with Fractional CFO Support
PHG Advisory provides business owners with financial clarity, forecasting, and strategic CFO support to strengthen decision-making and support long-term growth.