Fractional CFO Services
Strategic financial leadership—without the cost of a full-time hire
PHG Advisory helps founder-led and family-run businesses make better financial decisions with hands-on fractional CFO support. From planning and cash flow management to performance tracking, we help you build a stronger, healthier business.
Schedule a Financial Consultation
Testimonials
“PHG has completely transformed the financial side of our roofing company in Florida. With multiple locations, we struggled with our finances until we started working with them. Their fractional CFO services have been incredibly valuable, offering strategic insights and financial leadership without the need for a full-time CFO.”

Ryan McPherson
Quality Roofing
“PHG cleaned up my books and took over the day to day bookkeeping / financial management, so I could focus on running the business. Their support provided more visibility into the financial performance of my business than I have had in years. They are a key part of my business and always available to help.”

Donald Young
Central Florida Garage
“I engaged PHG’s Fractional CFO group to organize my financials and data in preparation for a potential sale. Their team expertly positioned my business to maximize its value. When the time was right, PHG’s Buyside M&A Team connected me with an excellent partner and secured a fantastic deal, saving me from paying a sell-side broker fee. PHG provided guidance and support from start to finish, and I would strongly recommend that any strategic-minded business owner consider speaking with them.”

Chad Hale
Hale’s Roofing
“PHG has transformed our bookkeeping by turning it into a tool used to monitor and steer the business. Instead of only using Quickbooks for tax filing, we now have the visibility and confidence in the numbers to uncover new opportunities and best position Amped for future growth. Outside of visibility and insightful financial reviews, PHG has assisted with the developing the compensation structure of our sales team, budget development, quoting best practices etc.. They have been great partners.”

Trey Flake
Amped Security
Who We Work With
You’ve outgrown basic bookkeeping, but don’t yet need (or want to hire) a full-time CFO. We support:
- Business owners making key growth or hiring decisions
- Companies needing more accurate forecasting and budgeting
- Founders looking for financial visibility and KPI tracking
- Teams without an internal CFO or strategic finance lead
- Operators preparing for financing, expansion, or succession
- Businesses frustrated by unclear financial performance

What Makes Us Different

No Lock-In Periods
Cancel anytime. We earn your trust month after month.

Flat Monthly Pricing
No hourly billing. No hidden fees. Predictable costs from day one.

Fast Response Times
You’ll always hear back within 24 hours. Guaranteed.

Timely Financials
Books are closed by the 15th of every month. No delays.

Senior-Level Strategy
Our team brings Big Firm and private equity experience without the full-time cost.

Exit-Ready Books
When the time comes to sell, bring in partners, or raise capital, your books will be ready.

Our Process
Discovery Call
Let’s get to know your business, your challenges, and how we can help.
Grant Access to Books
We securely connect to your financial systems with read-only access so we can complete your Financial Health Assessment.
FHA Call
We walk through your Financial Health Assessment together and highlight key insights.
Send FHA Deck
You receive a clear, actionable breakdown of your financial position and opportunities.
Send LOI
We send a Letter of Intent outlining the scope, services, and next steps.
Internal Kickoff
Our team aligns behind the scenes to prepare for a seamless onboarding.
Partnership Kickoff
We meet with you to align goals, timelines, and expectations for success.
Finalize Project Plan
Together, we lock in a clear, customized roadmap tailored to your business needs.
Start Implementation
We roll up our sleeves and get to work optimizing your finances from day one.
What We Offer
| Scope of Work | Fractional CFO |
|---|---|
| Monthly Reporting Package | ✓ |
| Strategic Financial Planning & Insights | ✓ |
| Key Performance Indicator Tracking | ✓ |
| Budget & Forecasting | ✓ |
| Bi-weekly Update Calls | ✓ |
| Capital Allocation Decisions | ✓ |
| Operational Cost-Savings | ✓ |
| What-If Scenario Analysis | ✓ |
| Transition / Succession Planning | ✓ |
| Sale Preparation & Valuation | ✓ |
Get a Clear Picture of Your Financial Health
Before any engagement, we begin with a Financial Health Assessment (FHA) to show you where your finances stand and identify areas for improvement. We review your accounting systems, reporting accuracy, cash flow, profitability, and potential risks, and with read-only access to your books, we provide clear, actionable insights you can use right away. It’s like a financial physical for your business, designed to help you make confident and informed decisions.
Case Studies
How We Helped a $15M Business Improve Margins Through Compensation Redesign
Service : Fractional CFO
The Challenge
The business was selling too many lower-margin jobs, limiting overall profitability and putting pressure on performance.
What We Did
We restructured the commission plan so higher gross profit jobs earned higher payouts, while also reducing base salaries to create stronger performance incentives.
The Outcome
Gross profit increased by 5%, and jobs sold below 35% gross profit decreased by 30%.
Key Takeaway
A well-designed commission structure can drive better sales decisions and stronger financial results
How We Helped a $30M Business Protect Profitability During a Down Year
Service : Fractional CFO
The Challenge
The company entered 2025 expecting 25% revenue growth, but instead experienced a 15% decline, creating an urgent need to reduce costs and protect profitability.
What We Did
We compared the company’s financials to industry benchmarks and built a bottoms-up budget to identify cost-saving opportunities. This revealed more than $1M in redundancies that could be eliminated, along with another $500K in fixed costs that could be shifted to subcontractors as variable costs.
The Outcome
The company remained profitable despite a down year and was better positioned to respond quickly when growth returns.
Key Takeaway
A disciplined cost structure helps businesses stay profitable during downturns while preserving flexibility for future growth.
How We Helped a $35M Business Reduce Payment Processing Costs
Service : Fractional CFO
The Challenge
The company was processing more than 1,500 annual credit card payments, resulting in significant transaction fees that reduced overall profitability.
What We Did
We negotiated with the vendor to reduce credit card processing fees and lower the company’s annual payment-related costs.
The Outcome
The business realized nearly $100K in annualized fee savings.
Key Takeaway
Even small improvements in vendor terms can create meaningful savings at scale.
Clients We Serve
We work with businesses across a range of industries. The examples below reflect some of the clients we commonly serve.

Law Firms

Restoration Companies

Pest Control Companies

Medical Spas

Roofing Contractors

Dental Practices

HVAC Companies

Foundation Repair

Youth Sports Organizations

Plumbing Contractors
FAQs
What exactly is a Fractional CFO?
A Fractional CFO is a senior finance professional who provides strategic financial leadership to your business on a part-time or as-needed basis—without the cost of hiring someone full-time. You get executive-level insight and decision-making support tailored to your business goals.
Do you offer fractional CFO services nationwide?
Yes. PHG Advisory provides fractional CFO services to businesses across all 50 states. We work remotely with clients nationwide and provide consistent financial support regardless of location.
How is this different from hiring a Controller or Accountant?
While Controllers and Accountants focus on record-keeping and compliance, a Fractional CFO focuses on high-level strategy—forecasting, financial planning, capital allocation, KPI tracking, and advising on key business decisions.
How involved will your CFO team be in our business?
Very involved. We integrate closely with your leadership team, review financials regularly, hold recurring update calls, and support ongoing planning. Our model is high-touch and fully customized—without hourly billing.
Can I use your CFO services without switching my bookkeeper?
Yes. While we offer full finance support (CFO + bookkeeping), we can plug in just on the strategic side. However, many clients benefit from our integrated approach, where we manage both sides to ensure alignment and efficiency.
What size or type of businesses do you work with?
We work with a wide range of founder- and owner-led businesses, typically ranging from about $1 million to $125 million in annual revenue—from service-based companies to more complex operational models. If you need better financial visibility, strategic support, or scalable finance operations, we tailor our approach to fit your business, regardless of industry.
Build a Stronger Business with Fractional CFO Support
PHG Advisory provides business owners with financial clarity, forecasting, and strategic CFO support to strengthen decision-making and support long-term growth.