Fractional CFO Services
Strategic financial leadership—without the cost of a full-time hire
PHG Advisory supports founder-led businesses by delivering hands-on, strategic finance expertise on a fractional basis. From planning to performance tracking, we help you run a stronger, more financially sound business—at a fraction of the cost of hiring a full-time CFO.
Schedule a Financial Consultation
Testimonials
“PHG has completely transformed the financial side of our roofing company in Florida. With multiple locations, we struggled with our finances until we started working with them. Their fractional CFO services have been incredibly valuable, offering strategic insights and financial leadership without the need for a full-time CFO.”
Ryan McPherson
Quality Roofing
“PHG cleaned up my books and took over the day to day bookkeeping / financial management, so I could focus on running the business. Their support provided more visibility into the financial performance of my business than I have had in years. They are a key part of my business and always available to help.”
Donald Young
Central Florida Garage
“I engaged PHG’s Fractional CFO group to organize my financials and data in preparation for a potential sale. Their team expertly positioned my business to maximize its value. When the time was right, PHG’s Buyside M&A Team connected me with an excellent partner and secured a fantastic deal, saving me from paying a sell-side broker fee. PHG provided guidance and support from start to finish, and I would strongly recommend that any strategic-minded business owner consider speaking with them.”
Chad Hale
Hale’s Roofing
“PHG has transformed our bookkeeping by turning it into a tool used to monitor and steer the business. Instead of only using Quickbooks for tax filing, we now have the visibility and confidence in the numbers to uncover new opportunities and best position Amped for future growth. Outside of visibility and insightful financial reviews, PHG has assisted with the developing the compensation structure of our sales team, budget development, quoting best practices etc.. They have been great partners.”
Trey Flake
Amped Security
Who We Work With
You’ve outgrown basic bookkeeping, but don’t yet need (or want to hire) a full-time CFO. We support:
- Business owners making key growth or hiring decisions
- Companies needing more accurate forecasting and budgeting
- Founders looking for financial visibility and KPI tracking
- Teams without an internal CFO or strategic finance lead
- Operators preparing for financing, expansion, or succession
- Businesses frustrated by unclear financial performance
What Makes Us Different
No Lock-In Periods
Cancel anytime. We earn your trust month after month.
Flat Monthly Pricing
No hourly billing. No hidden fees. Predictable costs from day one.
Fast Response Times
You’ll always hear back within 24 hours. Guaranteed.
Timely Financials
Books are closed by the 15th of every month. No delays.
Senior-Level Strategy
Our team brings Big Firm and private equity experience without the full-time cost.
Exit-Ready Books
When the time comes to sell, bring in partners, or raise capital, your books will be ready.
Our Process
Discovery Call
Let’s get to know your business, your challenges, and how we can help.
Grant Access to Books
We securely connect to your financial systems with read-only access so we can complete your Financial Health Assessment.
FHA Call
We walk through your Financial Health Assessment together and highlight key insights.
Send FHA Deck
You receive a clear, actionable breakdown of your financial position and opportunities.
Send LOI
We send a Letter of Intent outlining the scope, services, and next steps.
Internal Kickoff
Our team aligns behind the scenes to prepare for a seamless onboarding.
Partnership Kickoff
We meet with you to align goals, timelines, and expectations for success.
Finalize Project Plan
Together, we lock in a clear, customized roadmap tailored to your business needs.
Start Implementation
We roll up our sleeves and get to work optimizing your finances from day one.
What We Offer
| Scope of Work | Fractional CFO |
|---|---|
| Monthly Reporting Package | ✓ |
| Strategic Financial Planning & Insights | ✓ |
| Key Performance Indicator Tracking | ✓ |
| Budget & Forecasting | ✓ |
| Bi-weekly Update Calls | ✓ |
| Capital Allocation Decisions | ✓ |
| Operational Cost-Savings | ✓ |
| What-If Scenario Analysis | ✓ |
| Transition / Succession Planning | ✓ |
| Sale Preparation & Valuation | ✓ |
Get a Clear Picture of Your Financial Health
Every engagement starts with a Financial Health Assessment. We review your reporting structure, profitability, cash flow, and risk exposure—then share actionable recommendations tailored to your business goals. It’s your roadmap to better financial performance.
Case Studies
How We Helped a $15M Business Improve Margins Through Compensation Redesign
Service : Fractional CFO
The Challenge
The business was selling too many lower-margin jobs, limiting overall profitability and putting pressure on performance.
What We Did
We restructured the commission plan so higher gross profit jobs earned higher payouts, while also reducing base salaries to create stronger performance incentives.
The Outcome
Gross profit increased by 5%, and jobs sold below 35% gross profit decreased by 30%.
Key Takeaway
A well-designed commission structure can drive better sales decisions and stronger financial results
How We Helped a $30M Business Protect Profitability During a Down Year
Service : Fractional CFO
The Challenge
The company entered 2025 expecting 25% revenue growth, but instead experienced a 15% decline, creating an urgent need to reduce costs and protect profitability.
What We Did
We compared the company’s financials to industry benchmarks and built a bottoms-up budget to identify cost-saving opportunities. This revealed more than $1M in redundancies that could be eliminated, along with another $500K in fixed costs that could be shifted to subcontractors as variable costs.
The Outcome
The company remained profitable despite a down year and was better positioned to respond quickly when growth returns.
Key Takeaway
A disciplined cost structure helps businesses stay profitable during downturns while preserving flexibility for future growth.
How We Helped a $35M Business Reduce Payment Processing Costs
Service : Fractional CFO
The Challenge
The company was processing more than 1,500 annual credit card payments, resulting in significant transaction fees that reduced overall profitability.
What We Did
We negotiated with the vendor to reduce credit card processing fees and lower the company’s annual payment-related costs.
The Outcome
The business realized nearly $100K in annualized fee savings.
Key Takeaway
Even small improvements in vendor terms can create meaningful savings at scale.
Clients We Serve
Law Firms
Restoration Companies
Pest Control Companies
Medical Spas
Dental Practices
HVAC Companies
Foundation Repair
Youth Sports Organizations
FAQs
What exactly is a Fractional CFO?
A Fractional CFO is a senior finance professional who provides strategic financial leadership to your business on a part-time or as-needed basis—without the cost of hiring someone full-time. You get executive-level insight and decision-making support tailored to your business goals.
Do you offer fractional CFO services nationwide?
Yes. PHG Advisory provides fractional CFO services to businesses across all 50 states. We work remotely with clients nationwide and provide consistent financial support regardless of location.
How is this different from hiring a Controller or Accountant?
While Controllers and Accountants focus on record-keeping and compliance, a Fractional CFO focuses on high-level strategy—forecasting, financial planning, capital allocation, KPI tracking, and advising on key business decisions.
How involved will your CFO team be in our business?
Very involved. We integrate closely with your leadership team, review financials regularly, hold recurring update calls, and support ongoing planning. Our model is high-touch and fully customized—without hourly billing.
Can I use your CFO services without switching my bookkeeper?
Yes. While we offer full finance support (CFO + bookkeeping), we can plug in just on the strategic side. However, many clients benefit from our integrated approach, where we manage both sides to ensure alignment and efficiency.
What size or type of businesses do you work with?
We work with a wide range of founder- and owner-led businesses, typically ranging from about $1 million to $125 million in annual revenue—from service-based companies to more complex operational models. If you need better financial visibility, strategic support, or scalable finance operations, we tailor our approach to fit your business, regardless of industry.
Build a Smarter Financial Strategy with a CFO Partner You Can Trust.
Gain the financial clarity, forecasting, and strategic guidance you need to scale with confidence. We partner with you to strengthen decision-making, improve performance, and build a financial foundation that supports long-term growth.