Fractional CFO Services & Bookkeeping

At PHG, we have built a flexible delivery model to ensure we provide value to growth-oriented private businesses at various stages of maturity, as we aim to meet the client where they are at. We look to quarterback all things financial management for a business, providing a full gamut of financial advisory services from detailed bookkeeping to complex strategic advisory.

Our clients range from $1M to $125M of revenue.

Typically, PHG will not replace your CPA or internal controller but rather oversee those functions and make their lives easier. We work with your CPA in tax preparation and with your controller / admin to ensure best practices. We have a full bookkeeping function internally, allowing clients the option to utilize PHG for day-to-day bookkeeping in addition to strategic financial management.

Given our fulsome M&A practice at PHG and experience as investors, we understand what buyers want and need to see from a seller. Everything we do in our fractional CFO services division is under the lens of increasing enterprise value.

It’s clear that a business’ internal controls and financial data heavily impact the purchase multiple that a buyer offers. Businesses with proper accrual accounting, understandable historical trends, detailed revenue and margin breakdowns by category, monthly KPI reporting, programmatic job costing, and a thoughtfully designed budget / forecast command higher purchase multiples.

PHG also works with sellers to calculate and track their Adjusted Income / EBITDA (profitability) making sure to include all potential ‘addbacks’ and reflect the highest, accurate figure – a higher EBITDA explicitly translates to a higher valuation.

Proper financial management is essential for the longevity of any business. We work with many multi-generational family-owned businesses that have no intention of selling now nor in the future. It is always beneficial to enhance enterprise value for stakeholders, whether that is in the context of a sale or enhancing the business for the next generation.

Clean books, accounting procedures, and financial statements are critical but that is just the tip of the iceberg in terms of what we provide to clients. Our mantra is you can’t manage what you can’t see and therefore once the books are in order, PHG helps clients with benchmarking, KPI reporting, job costing, cost optimization, SEO demand generation, compensation structures, capital allocation decision-making, and more.

Our fee is a fixed monthly fee that is not tied to hours worked, as we never want a client to feel like they are ‘on the clock’ with us. There is no upfront commitment when signing on and the contract is month to month, cancellable at any time.

We are always available to our clients. The cadence of communication is primarily dictated by the client; however, it is typical to have weekly or bi-weekly update calls, monthly financial report meetings, and ad hoc discussions as necessary.

We take confidentiality very seriously and all our engagement letters include non-disclosure agreements to protect confidential and sensitive information.