Bookkeeping & CFO Services for Roofing Contractors
Exclusively for Owens Corning Roofing Contractor Network Members
Get a Free Financial Diagnostic and 15% Discount on Services
PHG Advisory offers roofing contractors real financial clarity, tailored bookkeeping, and strategic CFO support. As a trusted Owens Corning partner, we help contractors understand their numbers, manage cash flow, and make smarter decisions.
For a limited time, members of the Owens Corning Roofing Contractor Network receive a complimentary financial diagnostic and 15% off our standard pricing.
This no-strings-attached review will evaluate the health of your current financials and highlight areas for improvement. It’s the fastest way to gain insights into your profitability, performance, and long-term financial sustainability—at no cost and no commitment.

What’s Included in Your Free Financial Diagnostic

Clarity
We start with a clean, honest review of your books. If something’s missing, outdated, or inaccurate, we’ll spot it fast—and explain what it means for your business.

Profit
Are you making money on every job—or just hoping you are? Our job costing dive shows exactly where you're winning, losing, or leaving margin on the table.

Benchmarking
See how your numbers compare to roofing peers across the industry. From overhead to net profit, we show where you stand—and where you could stand out.

Cashflow
We break down the timing of money in vs. money out. Know your runway, plan your payroll, and stop being surprised by slow-paying customers or tight weeks.

Mix
Understand your revenue mix—residential vs. commercial, one-offs vs. repeat work—and how it affects your growth, risk, and overall profitability.

Action
We close with plain-English insights and next steps you can act on right away. No jargon. No guesswork. Just clear direction on where to go from here.

Contractor-Focused Financial Support Built for the Roofing Industry
- Contractor-Tailored Systems: Ensure proper accounting methodology, day-to-day transaction booking, and month-end close process
- True Job Costing: Develop comprehensive plan and credible insight into past and future financial performance to attain long-term goals
- CRM Integration: Accurate financial performance reporting emphasizing key drivers and trends to effectively measure results against budgeted targets
- Revenue Mix Analysis: Develop and track key performance benchmarks to link operating performance to financial results
- Profit & Cash Flow Clarity: Sale preparation, succession planning, hold vs. sell analysis, and buyside M&A execution support
Why Roofing Contractors Choose PHG

Our team knows the trades and speaks your language—not corporate buzzwords.

Systems that work in the real world of crews, clients, chaos, and cash flow.

You get direct support, clear answers, and no getting passed around the office.

Turn complex financials into clear insights—so you can lead confidently.
Testimonials
“I was initially hesitant to sell my business given all the unknowns. PHG was a tremendous help in educating me on private equity and the sale process generally. Everything they said would happen did happen. I can confidently say that I would never have achieved this great outcome without them.”

Sam Allsopp
Neal Roofing
“PHG played a crucial role in maximizing the value of my business. They conduct themselves with utmost transparency and were pivotal in achieving a highly favorable outcome. Despite initial skepticism, I am pleased that I trusted their team’s guidance.”

Jeff Bennett
Access Overhead Door
“PHG has completely transformed the financial side of our roofing company in Florida. With multiple locations, we struggled with our finances until we started working with them. Their fractional CFO services have been incredibly valuable, offering strategic insights and financial leadership without the need for a full-time CFO.”

Ryan McPherson
Quality Roofing
“I was initially hesitant to sell my business given all the unknowns. PHG was a tremendous help in educating me on private equity and the sale process generally. Everything they said would happen did happen. I can confidently say that I would never have achieved this great outcome without them.”

Mac Weinles
Squash Exterminating
“PHG cleaned up my books and took over the day to day bookkeeping / financial management, so I could focus on running the business. Their support provided more visibility into the financial performance of my business than I have had in years. They are a key part of my business and always available to help.”

Donald Young
Central Florida Garage
“From our initial conversation all the way to a signed offer with their client, it was very enjoyable and educational working with the PHG team. They understood all of my concerns and were able to answer many of the initial questions as it related to a potential sale of my business. I wanted to make sure my people and company would be taken care of with the right partner — in the end, it was a fantastic outcome overall.”

Paul Meisler
PioneerBeck
“My in-house succession plan hit a major roadblock with an unforeseen life event. I needed to explore other options for myself and my successors. PHG introduced me to potential partners and started the conversation. Their efforts helped bring us to a partnership with a bright future.”

Noel Boyer
All About Trees
“I engaged PHG’s Fractional CFO group to organize my financials and data in preparation for a potential sale. Their team expertly positioned my business to maximize its value. When the time was right, PHG’s Buyside M&A Team connected me with an excellent partner and secured a fantastic deal, saving me from paying a sell-side broker fee. PHG provided guidance and support from start to finish, and I would strongly recommend that any strategic-minded business owner consider speaking with them.”

Chad Hale
Hale’s Roofing
“PHG has been a terrific partner to North-West in helping us navigate the best path forward for the business. It was their support and knowledge that ultimately assured a very successful outcome.”

Tom Brown
North-West Roofing
“PHG was instrumental in helping us find the right partner. They acted with complete professionalism and discretion. It was a quick and easy process to receive a great offer from their client and we are excited for the future growth to come with our business.”

Mike Lautensack
Del Val Realty & Property Management
FAQs
At what stage do I need a fractional CFO firm?
At PHG, we have built a flexible delivery model to ensure we provide value to growth-oriented private businesses at various stages of maturity, as we aim to meet the client where they are at. We look to quarterback all things financial management for a business, providing a full gamut of financial advisory services from detailed bookkeeping to complex strategic advisory.
What size companies do you typically work with?
Our clients range from $1M to $125M of revenue.
Does PHG replace my CPA, internal controller / admin, or bookkeeper?
Typically, PHG will not replace your CPA or internal controller but rather oversee those functions and make their lives easier. We work with your CPA in tax preparation and with your controller / admin to ensure best practices. We have a full bookkeeping function internally, allowing clients the option to utilize PHG for day-to-day bookkeeping in addition to strategic financial management.
How can a fractional CFO help to enhance enterprise value and get me ready for a sale?
Given our fulsome M&A practice at PHG and experience as investors, we understand what buyers want and need to see from a seller. Everything we do in our fractional CFO services division is under the lens of increasing enterprise value.
It’s clear that a business’ internal controls and financial data heavily impact the purchase multiple that a buyer offers. Businesses with proper accrual accounting, understandable historical trends, detailed revenue and margin breakdowns by category, monthly KPI reporting, programmatic job costing, and a thoughtfully designed budget / forecast command higher purchase multiples.
PHG also works with sellers to calculate and track their Adjusted Income / EBITDA (profitability) making sure to include all potential ‘addbacks’ and reflect the highest, accurate figure – a higher EBITDA explicitly translates to a higher valuation.
Is PHG fractional CFO services still relevant if I do not want to sell my business?
Proper financial management is essential for the longevity of any business. We work with many multi-generational family-owned businesses that have no intention of selling now nor in the future. It is always beneficial to enhance enterprise value for stakeholders, whether that is in the context of a sale or enhancing the business for the next generation.
What other capabilities does PHG have beyond just working with the numbers / financials?
Clean books, accounting procedures, and financial statements are critical but that is just the tip of the iceberg in terms of what we provide to clients. Our mantra is you can’t manage what you can’t see and therefore once the books are in order, PHG helps clients with benchmarking, KPI reporting, job costing, cost optimization, SEO demand generation, compensation structures, capital allocation decision-making, and more.
How do fees and pricing work?
Our fee is a fixed monthly fee that is not tied to hours worked, as we never want a client to feel like they are ‘on the clock’ with us. There is no upfront commitment when signing on and the contract is month to month, cancellable at any time.
How often will I get direct interaction with PHG?
We are always available to our clients. The cadence of communication is primarily dictated by the client; however, it is typical to have weekly or bi-weekly update calls, monthly financial report meetings, and ad hoc discussions as necessary.
Will my information remain confidential?
We take confidentiality very seriously and all our engagement letters include non-disclosure agreements to protect confidential and sensitive information.
What makes your bookkeeping different from a standard accounting firm?
Our services are built specifically for roofing contractors. That means job costing, CRM integration, and revenue tracking are tailored to how your business actually runs—not generic bookkeeping templates that ignore your operational realities.
How does the free financial diagnostic work?
You provide your current financials, and we schedule a 30-minute call to understand your goals. Then we deliver a no-obligation report highlighting profitability, cash flow, and areas for improvement—plus actionable insights you can use right away.
Do I need both bookkeeping and CFO services?
Not necessarily. We offer flexible packages depending on your needs. Some contractors only need clean monthly reports, while others benefit from ongoing CFO-level insight for planning, budgeting, or growth. We’ll help you find the right fit.
How fast can I get started?
Most clients are up and running within a week. Once we receive your documents and complete the intro call, your diagnostic is typically delivered within 5 business days—with no long-term commitment required.