Buyside M&A Advisory
Bridging the gap between blue chip investors and family-owned businesses
Your Trusted Partner in Strategic M&A Transactions
PHG connects exceptional private businesses with leading investors to create win-win transactions.
Our goal is to help business owners navigate the M&A and investment ecosystem without wasting time, energy or money.
PHG was founded by former private equity professionals who believed there was a better way to handle M&A deals in the lower-mid market.
We are compensated solely by the buyer in any potential transaction – we do not take any share of proceeds from business owners.
Based in New York City, PHG leverages strong relationships with over 100 private equity firms and investors to maximize opportunities for our clients.
2025 & YTD 2026 Stats
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Closed Deals
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Signed LOIs
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Avg Signed LOI to Close
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M
+
CFO & Bookkeeping clients’ combined revenue
Key Differentiators
We focus on quality introductions over quantity, delivering pre-vetted conversations that maximize value and minimize time investment.
Although PHG is compensated solely by buyers, we aim to create win-win transactions that benefit all parties involved.
Our bespoke execution and tailored strategies ensure solutions precisely aligned with your unique needs.
We leverage extensive M&A, Private Equity, Accounting, and Board-level experience to drive optimal outcomes.
How It Works
Our process is simple, effective, and free.
- We contact you because you run a great company.
- We discuss your business goals and valuation requirements.
- We introduce you to the best fitting buyer/strategic partner.
- You negotiate directly with the buyer.
- When the deal closes, you don’t owe any fees.
How It Works
Our process is simple, effective, and free.
We contact you because you run a great company.
We discuss your business goals and valuation requirements.
We introduce you to the best fitting buyer/strategic partner.
You negotiate directly with the buyer.
When the deal closes, you don’t owe any fees.
How It Works
Our process is simple, effective, and free.

We contact you because you run a great company.

We discuss your business goals and valuation requirements.

We introduce you to the best fitting buyer/strategic partner.

You negotiate directly with the buyer.

When the deal closes, you don’t owe any fees.
Testimonials
Ken Stanley
“I worked with the PHG team over the course of 18+ months, as I explored the possibility of selling my business. They were always there to answer questions, help educate me, and guide the process – they never pressured me and genuinely cared about my best interest.
Without their involvement, I don’t know that we would have achieved the great outcome that we ultimately did.”
Ronny Gilbreath
“When I began to think of selling my business, it seemed people started reaching out of the woodwork to talk to me and pitch me. Of all the various parties, I can confidently say that I would only ever engage with PHG. PHG didn’t pitch me, they educated me. In guiding me through every step of the process, they earned my complete trust and delivered a remarkable outcome for me and for the business. More than anything, they are great guys with great values.”
Mike Daley
Hi-Tech Roofing
“PHG played a crucial role in maximizing the value of my business. They conduct themselves with utmost transparency and were pivotal in achieving a highly favorable outcome. Despite initial skepticism, I am pleased that I trusted their team’s guidance.”
Jeff Bennett
Access Overhead Door
“I was initially hesitant to sell my business given all the unknowns. PHG was a tremendous help in educating me on private equity and the sale process generally. Everything they said would happen did happen. I can confidently say that I would never have achieved this great outcome without them.”
Mac Weinles
Squash Exterminating
“PHG cleaned up my books and took over the day to day bookkeeping / financial management, so I could focus on running the business. Their support provided more visibility into the financial performance of my business than I have had in years. They are a key part of my business and always available to help.”
Donald Young
Central Florida Garage
“From our initial conversation all the way to a signed offer with their client, it was very enjoyable and educational working with the PHG team. They understood all of my concerns and were able to answer many of the initial questions as it related to a potential sale of my business. I wanted to make sure my people and company would be taken care of with the right partner — in the end, it was a fantastic outcome overall.”
Paul Meisler
PioneerBeck
“My in-house succession plan hit a major roadblock with an unforeseen life event. I needed to explore other options for myself and my successors. PHG introduced me to potential partners and started the conversation. Their efforts helped bring us to a partnership with a bright future.”
Noel Boyer
All About Trees
“I engaged PHG’s Fractional CFO group to organize my financials and data in preparation for a potential sale. Their team expertly positioned my business to maximize its value. When the time was right, PHG’s Buyside M&A Team connected me with an excellent partner and secured a fantastic deal, saving me from paying a sell-side broker fee. PHG provided guidance and support from start to finish, and I would strongly recommend that any strategic-minded business owner consider speaking with them.”
Chad Hale
Hale’s Roofing
“PHG has been a terrific partner to North-West in helping us navigate the best path forward for the business. It was their support and knowledge that ultimately assured a very successful outcome.”
Tom Brown
North-West Roofing
“PHG was instrumental in helping us find the right partner. They acted with complete professionalism and discretion. It was a quick and easy process to receive a great offer from their client and we are excited for the future growth to come with our business.”
Mike Lautensack
Del Val Realty & Property Management
Testimonials
Ken Stanley
Ronny Gilbreath
“When I began to think of selling my business, it seemed people started reaching out of the woodwork to talk to me and pitch me. Of all the various parties, I can confidently say that I would only ever engage with PHG. PHG didn’t pitch me, they educated me. In guiding me through every step of the process, they earned my complete trust and delivered a remarkable outcome for me and for the business. More than anything, they are great guys with great values.”
Mike Daley
Hi-Tech Roofing
“I was initially hesitant to sell my business given all the unknowns. PHG was a tremendous help in educating me on private equity and the sale process generally. Everything they said would happen did happen. I can confidently say that I would never have achieved this great outcome without them.”
Sam Allsopp
Neal Roofing
“PHG played a crucial role in maximizing the value of my business. They conduct themselves with utmost transparency and were pivotal in achieving a highly favorable outcome. Despite initial skepticism, I am pleased that I trusted their team’s guidance.”
Jeff Bennett
Access Overhead Door
“PHG has completely transformed the financial side of our roofing company in Florida. With multiple locations, we struggled with our finances until we started working with them. Their fractional CFO services have been incredibly valuable, offering strategic insights and financial leadership without the need for a full-time CFO.”
Ryan McPherson
Quality Roofing
“I was initially hesitant to sell my business given all the unknowns. PHG was a tremendous help in educating me on private equity and the sale process generally. Everything they said would happen did happen. I can confidently say that I would never have achieved this great outcome without them.”
Mac Weinles
Squash Exterminating
“PHG cleaned up my books and took over the day to day bookkeeping / financial management, so I could focus on running the business. Their support provided more visibility into the financial performance of my business than I have had in years. They are a key part of my business and always available to help.”
Donald Young
Central Florida Garage
“From our initial conversation all the way to a signed offer with their client, it was very enjoyable and educational working with the PHG team. They understood all of my concerns and were able to answer many of the initial questions as it related to a potential sale of my business. I wanted to make sure my people and company would be taken care of with the right partner — in the end, it was a fantastic outcome overall.”
Paul Meisler
PioneerBeck
“My in-house succession plan hit a major roadblock with an unforeseen life event. I needed to explore other options for myself and my successors. PHG introduced me to potential partners and started the conversation. Their efforts helped bring us to a partnership with a bright future.”
Noel Boyer
All About Trees
“I engaged PHG’s Fractional CFO group to organize my financials and data in preparation for a potential sale. Their team expertly positioned my business to maximize its value. When the time was right, PHG’s Buyside M&A Team connected me with an excellent partner and secured a fantastic deal, saving me from paying a sell-side broker fee. PHG provided guidance and support from start to finish, and I would strongly recommend that any strategic-minded business owner consider speaking with them.”
Chad Hale
Hale’s Roofing
“PHG has been a terrific partner to North-West in helping us navigate the best path forward for the business. It was their support and knowledge that ultimately assured a very successful outcome.”
Tom Brown
North-West Roofing
“PHG was instrumental in helping us find the right partner. They acted with complete professionalism and discretion. It was a quick and easy process to receive a great offer from their client and we are excited for the future growth to come with our business.”
Mike Lautensack
Del Val Realty & Property Management
“While we weren’t actively looking for a partner, we were open to the right opportunity and fit that could accelerate the growth of our business. PHG knew what was important to us and was instrumental in helping us find that partner. We couldn’t be more excited for this next chapter.”
Matt Carcone
Gordon James Realty
“PHG was great to work with. They helped us find a partner that allows us to continue running the day-to-day while also being a proactive strategic partner to help us build and scale Pipeline. Being the first soccer partner was important to us, and it ultimately turned out to be a great decision for both sides.”
Sean Rush
Owner, Pipeline Soccer
“Working with PHG was one of the best decisions I made through the entire process of selling my business. PHG’s experience and strategic guidance were invaluable, they knew how to position the business and helped me achieve an amazing outcome for myself and my business. I couldn’t have asked for a better partner through this process. I would strongly recommend PHG to any business owner considering a sale.”
Ken Tannassee
Owner, Tannassee Fire
“Like many operators, I’d heard stories where an acquisition leads to a business losing its identity. As Telle and I came together, it became clear pretty quickly that we could do something really special. A place where legacy is protected, teams are taken care of, and customers experience continuity as the business scales.”
Brian Moak
Owner, Heart Auto
“I had never considered selling my business until the PHG team had reached out. PHG’s team educated me on what a sale would look like and matched us with the perfect partner for our 47-year-old family business. In the end it was a great match for myself, my family, and my employees. “
Don Long
Owner, Long Pest Control
Case Studies
How We Helped Rocket Pest Control Add $10M in Revenue Through Strategic Acquisitions
Industry : Pest Control
PHG supported Rocket Pest Control, a Halle Capital portfolio company, in sourcing and evaluating multiple acquisition opportunities across the Southeast, including Otho’s Pest Control and Alexander Exterminating in North Carolina, and Alternative Pest Control, Green Solutions, and The Bug Guys in Florida. Together, these transactions represented approximately $10 million in revenue added to the platform and helped further expand Rocket’s footprint across key Southeastern markets.
How We Helped LawnPro Partners Build and Expand Through Strategic Acquisitions
Industry : Lawn Care
PHG supported LawnPro Partners, a portfolio company of HCI Equity, in sourcing Delaware Valley Turf as one of the initial platform-sized acquisitions that helped form the company. PHG also sourced two additional tuck-in acquisitions Henderson Fertilizing and Expert Lawn Care Service which contributed to significant growth and expansion of the platform. Since partnering with HCI, Delaware Valley Turf has doubled in size and continues to grow organically.
How We Helped Continuum Companies Expand with Gordon James Realty
Industry : Property Management
PHG supported Continuum Companies, a portfolio company of CIVC Partners, in sourcing Gordon James Realty, an established regional brand that will continue operating under the Continuum platform. The partnership supports Continuum’s broader growth strategy, with Gordon James positioned to help drive continued expansion through both organic growth and M&A across the Washington, DC area and the broader DMV.
How We Helped RowCal Expand Through Two Regional Platform Acquisitions
Industry : Property Management
PHG supported RowCal, Morgan Stanley’s HOA management platform, in sourcing two regional platform acquisitions: Del Val Realty in Malvern, Pennsylvania, and PioneerBeck in Austin, Texas. These acquisitions helped expand RowCal’s presence in two important markets and further supported the platform’s broader growth strategy.
How We Helped a Business Owner Navigate a Complex Acquisition Process and Find the Right Partner
Industry : Security
PHG worked with the owner for more than 14 months to help identify the right acquisition partner for the business. Given the company’s location in Hawaii, the search required a highly strategic approach, and the process was further complicated by extensive financial diligence driven by the condition of the books and the day-to-day demands of the business. Throughout the transaction, PHG helped maintain momentum, work through diligence challenges, and keep the process moving toward a successful close on a critical acquisition for both parties.
How We Helped Increase a Business Offer from $4M to $7M in Five Months
Industry : Fire & Life Safety
When an owner first went to market, incomplete financials limited buyer confidence, even though the business received a $4 million offer. Rather than move forward on that basis, both the buyer and seller agreed to revisit the opportunity after the company worked with PHG Advisory’s CFO Services. Over the next five months, PHG helped bring greater financial clarity to the business and build a stronger roadmap for growth. With improved reporting and a clearer picture of performance, the company returned to the table in a much stronger position and the offer increased from $4 million to $7 million.
How We Supported Telle Tire’s Acquisition of HEART
Industry : Tire & Auto
PHG helped support the acquisition of HEART by Telle Tire, a transaction rooted in shared values around culture, leadership, and long-term growth. The deal brought together a people-centric, repair-focused business with a strategic partner committed to preserving HEART’s legacy while helping scale the platform. The transaction also positioned HEART’s founder, Brian Moak, to continue contributing to the business’s next chapter through leadership, brand growth, and expansion efforts within the broader organization.
FAQs
Do you work with business owners nationwide?
Yes. PHG works with business owners nationwide and connects private businesses with investors across the country.
How do I know if it’s the right time to sell to private equity?
Unlike what most M&A advisors will tell you, the right answer is not always to “sell now.” We understand the significance of monetizing your business; it is a major life event and we at PHG don’t take that responsibility lightly. We take a consultative approach in helping owners uncover the right path forward, centered around genuine discussion and conversation.
We provide our thoughts and views as it pertains to several key elements to consider, including market timing, the state of a particular industry, valuation considerations, exit planning, individual goals, desired time to stay with the business, family dynamics, growth levers, and specific company nuances that may lend itself well to a near-term sale or not. We enjoy speaking with owners on this topic and providing our insights in hopes of helping an owner make the most informed decision, even if they are not in a rush to do anything.
Doing right by owners is the lifeblood of our business and relationships are often formed years in advance of selling.
If I sell to private equity, what will my role be going forward?
Your role going forward will largely be dependent on what you want it to be. In all cases, a private equity firm will want owners to stick around for a transition period of at least 6-12 months so there is no sudden shock to the system. From there, it depends on personal desires and goals.
If you are motivated to continue to run your business, you can remain the leader with a go-forward salary and can keep skin in the game/ownership through rolling over equity that can generate a large ‘second bite of the apple’ upon a subsequent sale of the business. If you plan to retire or focus attention elsewhere, a private equity-backed buyer can help you put in place a succession plan to maintain the legacy of your business.
If I sell to private equity, what happens to my employees and my brand?
By and large, your employees and brand will remain intact. The stigma around private equity layoffs to increase the bottom line has often been sensationalized and typically does not apply in the middle market, where recruiting and retaining talent is paramount. In many cases, employees are better off post-sale as their pay stays the same (or increases) and they often receive enhanced benefit packages.
In terms of your brand, a private equity firm will look to maintain the legacy of your brand throughout your community, as that stellar reputation is a big piece of what they are paying for.
What will the buyer be focused on?
A buyer will want to know several things before putting forth an offer, including but not limited to: revenue trends over time, service mix of revenue, profitability / margins, growth strategy, customer retention and concentration, organizational structure, employee count / compensation, brand reputation, and owner plans going forward. At PHG, we can work with owners to make sure they are showcasing their business in the best possible light and not leaving money on the table through a lack of preparation.
What can a buyside origination firm help me with?
As a buyside origination and advisory firm, PHG can work with owners on exit planning, diligence preparation, and ultimately connecting you with reputable potential buyers without wasting your time with inexperienced parties, opportunistic tire kickers, or undercapitalized buyers. We truly believe in a quality-over-quantity approach as it pertains to buyers.
How do I assure confidentiality?
We take confidentiality extremely seriously and view it as a key part of the value proposition that we provide as a buyside firm. We know that the topic of M&A can be very sensitive internally within a company and always operate with this in mind, setting up a contact protocol that that protects your privacy. Unlike sellside brokers, we don’t put businesses on online listing websites, which increases the risk of competitors or employees finding out, but rather focus on finding the right fit economically and culturally through knowing the industries we operate in inside and out.
Do I need representation?
To successfully execute a sale, you will need legal representation from an experienced M&A attorney and involvement from your CPA / tax attorney to understand the tax consequences in a sale.