PHG Advisory exclusively serves the needs of family and founder-owned businesses by offering comprehensive and customized finance and accounting support.
Currently assisting dozens of businesses across various industries, our aim in the Fractional CFO Services group is to work with strategic-minded owners to help them build and deliver on a financial roadmap that ultimately enhances value.
Along the way, we streamline financials, oversee bookkeeping and accounting, establish monthly reports and KPIs, build dynamic forecasts and budgets, and implement cost-saving initiatives.
We truly act as an outsourced CFO for all strategic financial matters and decisions, including M&A, yet our pricing is at a fraction of the cost of bringing on a full-time CFO or Controller.
Customized Fractional CFO Services
Assess
Financial diagnostic and needs assessment to inform customized service offering
Transform
Enhance the finance function to support strategic initiatives and deliver actionable insights
Scale
On-going best in class support to measure, manage, and scale the business
Service Offerings
Bookkeeping / Accounting: Assure proper accounting methodology, day-to-day transaction booking, and month-end close process
Strategic Planning: Develop comprehensive plan and credible insight into past and future financial performance to attain long-term goals
Financial Visibility: Accurate financial performance reporting emphasizing key drivers and trends to effectively measure results against budgeted targets
Business Insights: Develop and track key performance benchmarks to link operating performance to financial results
M&A Support / Transition Planning: Sale preparation, succession planning, hold vs. sell analysis, and buyside M&A execution support
Liquidity / Cash Management: Monitor cash flow to ensure and enhance company’s liquidity
Back Office Management: Oversee and improve bookkeeping and supporting finance functions to ensure accuracy, timeliness, and deliver cost savings
Key Differentiators
Flexible delivery model designed to scale services efficiently, adapting to meet your evolving business needs and growth trajectory over time
Big Firm experience combined with competitive flat monthly rate pricing, offering predictable costs and high-quality service without surprises
Extensive Office of the CFO, Advisory, Investing and Strategic Board Level Experience, bringing deep expertise across multiple business domains
Bespoke execution and tailored approach to solutions, customizing our services to align with your unique business goals and challenges
Testimonials
“My company Neal Roofing has been doubling year over year and unfortunately our finance infrastructure took a big hit as we focused on other areas of the business. We have dealt with 2 fractional CFOs and 4 bookkeepers before we found PHG. PHG came in and did what others couldn’t. In a short period of time we actually knew our numbers and we had infrastructure put in place to make sure our numbers were accurate. They have gone above and beyond by helping with banking relationships, commission structures for sales reps, helping us with job costing etc. If you are tired of your underperforming fractional CFO or you don’t have one yet – I highly recommend PHG.”
“PHG has completely transformed the financial side of our roofing company in Florida. With multiple locations, we struggled with our finances until we started working with them. Their fractional CFO services have been incredibly valuable, offering strategic insights and financial leadership without the need for a full-time CFO. Thanks to PHG, we now have a clear understanding of our financial position and can confidently manage our business. We highly recommend their services to any company in need of reliable and transformative accounting support.”
“PHG has transformed our bookkeeping by turning it into a tool used to monitor and steer the business. Instead of only using Quickbooks for tax filing, we now have the visibility and confidence in the numbers to uncover new opportunities and best position Amped for future growth. Outside of visibility and insightful financial reviews, PHG has assisted with the developing the compensation structure of our sales team, budget development, quoting best practices etc.. They have been great partners.”
“PHG cleaned up my books and took over the day to day bookkeeping / financial management, so I could focus on running the business. Their support provided more visibility into the financial performance of my business than I have had in years. They are a key part of my business and always available to help.”
FAQs
At what stage do I need a fractional CFO firm?
At PHG, we have built a flexible delivery model to ensure we provide value to growth-oriented private businesses at various stages of maturity, as we aim to meet the client where they are at. We look to quarterback all things financial management for a business, providing a full gamut of financial advisory services from detailed bookkeeping to complex strategic advisory.
What size companies do you typically work with?
Our clients range from $1M to $125M of revenue.
Does PHG replace my CPA, internal controller / admin, or bookkeeper?
Typically, PHG will not replace your CPA or internal controller but rather oversee those functions and make their lives easier. We work with your CPA in tax preparation and with your controller / admin to ensure best practices. We have a full bookkeeping function internally, allowing clients the option to utilize PHG for day-to-day bookkeeping in addition to strategic financial management.
How can a fractional CFO help to enhance enterprise value and get me ready for a sale?
Given our fulsome M&A practice at PHG and experience as investors, we understand what buyers want and need to see from a seller. Everything we do in our fractional CFO services division is under the lens of increasing enterprise value.
It’s clear that a business’ internal controls and financial data heavily impact the purchase multiple that a buyer offers. Businesses with proper accrual accounting, understandable historical trends, detailed revenue and margin breakdowns by category, monthly KPI reporting, programmatic job costing, and a thoughtfully designed budget / forecast command higher purchase multiples.
PHG also works with sellers to calculate and track their Adjusted Income / EBITDA (profitability) making sure to include all potential ‘addbacks’ and reflect the highest, accurate figure – a higher EBITDA explicitly translates to a higher valuation.
Is PHG fractional CFO services still relevant if I do not want to sell my business?
Proper financial management is essential for the longevity of any business. We work with many multi-generational family-owned businesses that have no intention of selling now nor in the future. It is always beneficial to enhance enterprise value for stakeholders, whether that is in the context of a sale or enhancing the business for the next generation.
What other capabilities does PHG have beyond just working with the numbers / financials?
Clean books, accounting procedures, and financial statements are critical but that is just the tip of the iceberg in terms of what we provide to clients. Our mantra is you can’t manage what you can’t see and therefore once the books are in order, PHG helps clients with benchmarking, KPI reporting, job costing, cost optimization, SEO demand generation, compensation structures, capital allocation decision-making, and more.
How do fees and pricing work?
Our fee is a fixed monthly fee that is not tied to hours worked, as we never want a client to feel like they are ‘on the clock’ with us. There is no upfront commitment when signing on and the contract is month to month, cancellable at any time.
How often will I get direct interaction with PHG?
We are always available to our clients. The cadence of communication is primarily dictated by the client; however, it is typical to have weekly or bi-weekly update calls, monthly financial report meetings, and ad hoc discussions as necessary.
Will my information remain confidential?
We take confidentiality very seriously and all our engagement letters include non-disclosure agreements to protect confidential and sensitive information.