Boosting Roofing Leads in Coastal Maine
A Maine roofing company was struggling to get consistent leads outside of referral work. Within six months, we helped them dominate local search results, fill their calendar with high-quality jobs, and reduce reliance on costly lead brokers.
Ready to Launch? Let’s Build Your Site
No gimmicks, no spam. Just local visibility that turns into real leads
GeoGrid Ranking Transformation
Client Overview
Industry
Residential & Commercial Roofing
Location(s)
Southern Maine (serving coastal towns + inland suburbs)
Services Provided
Local SEO, GBP Optimization, Website Redesign, Content Development, Paid Search
Timeframe
January – June 2025
The Challenge
The roofing company had a steady stream of small residential jobs, but:
- They ranked inconsistently in local searches, even in their own town.
- Their Google Business Profile (GBP) was incomplete and under-optimized.
- The website was slow, outdated, and lacked service area targeting.
- Most leads came from paid lead services with low close rates and high costs.
The Goals
January – June 2025
- Increase leads from both GBP and organic website traffic.
- Reduce dependency on third-party lead generators.
- Attract more high-ticket roof replacement projects.
Our Strategy
Audit & Analysis
We performed a full SEO audit, GBP review, and competitor gap analysis to pinpoint where the client was losing traffic and visibility.
Execution
- Rebuilt the website with fast load speeds, mobile-first design, and clear CTAs.
- Added individual service area landing pages for 12 key towns in Maine.
- Optimized on-page content for seasonal roofing needs (storm repair, coastal weatherproofing).
Local SEO Enhancements
- Claimed and fully optimized GBP with new photos, service descriptions, and Q&A.
- Built out high-quality local citations and backlinks from Maine-based directories.
- Added fresh customer reviews via a review request system.
The Results
Search Visibility
- +### increase in organic leads in 6 months.
- #1–3 Map Pack rankings in 9 out of 12 target towns.
- +### increase in GBP calls and direction requests.
- Website conversion rate improved from #% → #%.
Website Performance
- Website conversion rate improved from 2.3% → 8.7%
- Average session duration increased by 145%
- Bounce rate decreased from 68% to 34%
- Mobile traffic conversion up 200%
Ready to Dominate Your Local Market??
If your roofing business wants more booked jobs from local search, we can help you own your market just like we did here.